A Lesson on Halloween

By: Kevin Eikenberry,

Halloween never has been my favorite holiday. As a kid, growing up on the farm, trick-or-treating meant getting in and out of the car (often on very cold nights) and wearing coats over our costumes. I certainly liked the candy, but it never made much sense to me.

As a father, I must admit I have warmed to the holiday, but I still have a problem with all the focus on witches and ghouls and such. A holiday that focuses on scary things still bothers me just a little bit. I’ve been pleased that my children have typically chosen more wholesome images to emulate through their costumes.

This year was different though. I’ve actually been looking forward to Halloween since the middle of June. I planned. I prepared. I thought and strategized about it. But, it didn’t go quite the way I expected. . .

The Garage Sale

Our community has a neighborhood garage sale each June. By planning everyone’s sale on the same day more people attend and the event is more successful for everyone. For several years my son Parker has had a stand selling lemonade, coffee, muffins and cookies, taking advantage of all of the shoppers who came to our cul-de-sac. Last year, my neighbor Jim and I added hot dogs and other grilled food to the menu. People could shop and get a meal too! We had so much fun; we did it again this year.Only this year, we secretly decided to give the proceeds to our neighbors who have a son with autism. At our annual party, after the sale, we presented them with about $120 (a lot of money when you aren’t selling anything for more than a dollar!) to give to the autism group of their choice.

Trying Again

The mix of the fun we had and the response we received from our neighbors led to another idea – let’s do this at Halloween. Halloween would be perfect we speculated; lots of traffic (since we always have more than 100 trick or treaters), easy to market (through flyers in the neighborhood), and this year Halloween would be on a Friday. It seemed perfect!

Every few weeks the subject came up. We talked about what to serve and how to market it. Jim, who works in the food brokerage business, got sponsors to provide all the meat. As the calendar turned to October we got more serious and the menu was set: hot dogs, bratwurst, hamburgers and homemade chili.

As I worked on the marketing flyer, all the foods became holiday-themed: Halloweenies, Beastie Brats, Haunted Hamburgers and Chilling Chili. We decided to sell soda and chips. We added a place for kids to bob for apples. We would have the candy from five houses for one stop trick-or-treating. We distributed more than 140 flyers. We were raising money for a great cause.

In the final week we even realized we were going to have perfect weather – upper 60’s by “game time.” We had the perfect setup for a successful event.

Halloween is Here

Friday morning Lori and I made the chili. After lunch we finished shopping for the final items. I couldn’t wait to set up! ............

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Article Source: Articles Beyond Better

Kevin Eikenberry is the Chief Potential Officer of The Kevin Eikenberry Group (KevinEikenberry.com) and author of Vantagepoints on Learning and Life. To read more stories like the one above or order your copy of the book visit http://www.vantagepoints.net/ or contact Kevin at (317) 387-1424 or toll free 888.LEARNER.