Let’s Design A Website That Sells

By: Glenn McDonald,

Would you buy meat from a grocery store that left the bad meat in with the good meat or wasn’t clean? Would you buy a car from a sales lot that had totaled automobiles on the front lot? I wouldn’t and neither would you. Your website is your grocery store; your car lot. You must have an atmosphere that is pleasing to buyers. One that tells that buyer that you are not an amateur, but instead a trained, seasoned professional. Your site is a direct reflection of your product and that is why that having a well designed website can make or break your sales.

The first thing to keep in mind when designing your website, is “surfability”. Take a few minutes a look around at several web pages. What makes them appealing? Were there some that you closed out of immediately? Why? Take notes and do your research. Keep in mind that when a person visits your site they have a goal in mind. They are either seeking information or shopping for a product. Give the person what they want without having to search for it. Be sure that all the information on your site is relevant to your product. Make the buyer think that they need your product to solve their problem.

Your main page serves a very specific purpose. It should be an avenue by which the customer can shop your site. It should be easy to view and load very quickly. This is your first impression and we all know that first impressions can either close the deal or loose the deal. Make it simple. It is best to have links that are easily viewable by the reader that will navigate them to where they want to be........

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Article Source: Articles Beyond Better