Writing a Sales Copy that Sells
Writing a Sales Copy that Sells by Peter Tarrida del Marmol
When writing a sales copy, all internet marketers know that a long copy will sell more than a short copy. This does not mean that the more words the better; the quantity and the quality of detail is what will improve its performance.
Having the correct sales structure will keep the reader interested from start to finish. These are the steps to follow to create a successful sales letter:
1. USE A POWERFUL HEADLINE. Express the main benefit of your product in a short sentence. Grab your readers attention and make them want to continue reading.
2. CREATE EXCITEMENT WITH A SUB-HEADLINE. In no more than two or three short sentences, expand on the benefits of your product and generate excitement in your reader. If you are offering a limited promotion, specify the limitations of your offer here.
3. OUTLINE THE BENEFITS OF YOUR PRODUCT. Give the reader three good reasons to buy your product. These reasons have nothing to do with the product's features; think about what your customer wants. For example, if you are selling holiday villas, say something like:
"If you want to take advantage of the comfort of a luxury apartment, enjoy the Mediterranean sun and save money on your summer vacations, then this might be the most important letter you'll ever read"
4. EXPLAIN YOUR UNIQUE SELLING PROPOSITION. This is the specific benefit that differentiates your product from all the others. At this point, you must mention your USP in one or two sentences. You will explain the details later in the sales letter.
5. PROVE YOUR CREDIBILITY. The most important thing to sell on the internet is credibility. Your readers have to trust you before they will buy anything from you. Give them three reasons why they should believe you. Try to prove that what you say is true.
6. EXPLAIN THE FEATURES AND BENEFITS OF YOUR PRODUCT.
Explain how your product will improve your reader's life or how it will solve a problem. The more detail you can provide, the more convincing your copy will be
Finish Reading This Article
Copyright 2006 Peter Tarrida del Marmol
Peter Tarrida del Mármol is a Spanish online and offline marketer. Get a FREE e-book about making business online EVERY WEEK by subscribing to his newsletter:
http://www.auctionearnings.com
Article Source: www.articlesbeyondbetter.com
When writing a sales copy, all internet marketers know that a long copy will sell more than a short copy. This does not mean that the more words the better; the quantity and the quality of detail is what will improve its performance.
Having the correct sales structure will keep the reader interested from start to finish. These are the steps to follow to create a successful sales letter:
1. USE A POWERFUL HEADLINE. Express the main benefit of your product in a short sentence. Grab your readers attention and make them want to continue reading.
2. CREATE EXCITEMENT WITH A SUB-HEADLINE. In no more than two or three short sentences, expand on the benefits of your product and generate excitement in your reader. If you are offering a limited promotion, specify the limitations of your offer here.
3. OUTLINE THE BENEFITS OF YOUR PRODUCT. Give the reader three good reasons to buy your product. These reasons have nothing to do with the product's features; think about what your customer wants. For example, if you are selling holiday villas, say something like:
"If you want to take advantage of the comfort of a luxury apartment, enjoy the Mediterranean sun and save money on your summer vacations, then this might be the most important letter you'll ever read"
4. EXPLAIN YOUR UNIQUE SELLING PROPOSITION. This is the specific benefit that differentiates your product from all the others. At this point, you must mention your USP in one or two sentences. You will explain the details later in the sales letter.
5. PROVE YOUR CREDIBILITY. The most important thing to sell on the internet is credibility. Your readers have to trust you before they will buy anything from you. Give them three reasons why they should believe you. Try to prove that what you say is true.
6. EXPLAIN THE FEATURES AND BENEFITS OF YOUR PRODUCT.
Explain how your product will improve your reader's life or how it will solve a problem. The more detail you can provide, the more convincing your copy will be
Finish Reading This Article
Copyright 2006 Peter Tarrida del Marmol
Peter Tarrida del Mármol is a Spanish online and offline marketer. Get a FREE e-book about making business online EVERY WEEK by subscribing to his newsletter:
http://www.auctionearnings.com
Article Source: www.articlesbeyondbetter.com
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